Marketing Portfolio

Designed an e-commerce site for a madeup sunscreen company for a project. The color scheme, hero image, and value proposition all reflecting the brand guidelines of NöZ

 Programmed targeted promotions and offers based on the company’s guidelines and aligning with brand strategy. By analyzing customer trends and preferences, I created impactful promos that could drive engagement

Researched keywords relevant to the brand and aligned with popular search queries. By analyzing keyword trends and search volume, I identified the strongest terms to drive visibility, then implemented them in meta tags and descriptions to maximize search performance

 Developed targeted email marketing campaigns by analyzing customer data and aligning content with the brand’s voice and goals. I crafted messages that would maximize click through rates and drove customer action

Through hands-on work in the Global Career Accelerator course, I earned my E-commerce Specialist Badge, reflecting a solid foundation in e-commerce strategy. This badge represents my skills in SEO, CRO, and Shopify site optimization, all honed through real-world applications

 I earned a badge in Digital Marketing, gaining hands-on experience with key platforms like Meta Ads Manager, Google Search Ads, and Facebook Pixel & Audiences. I built campaign assets, programmed tools, and analyzed results.

I earned an Intercultural Skills Badge, showcasing my ability to collaborate effectively with diverse teams, specifically in online environments. This experience sharpened my skills in cultural awareness, managing bias, and emotional intelligence, while emphasizing listening, curiosity, and cultural humility.

I earned a certificate for completing the Global Career Accelerator program. The course sharpened my abilities in data-driven decision-making, crafting digital strategies, and building engaging, user-focused experiences.